Exclusive Look! Indigo E-Commerce Delights on Current/Elliott’s New Website

We've been big time fans of denim powerhouse Current/Elliott's classic Americana cuts and styles for awhile now (and, we're in great company alongside Katie Holmes, Jessica Alba, and Kate Bosworth, too) — but we've always had to shop through third-party e-commerce sites to get that indigo fix. Well, happy shopping days are here: The LA-based brand is hoppin' on the virtual train and we couldn't be happier.

Launching on the brand new Current/Elliott hub will be its Fall 2013 lookbook featuring Atlanta de Cadenet Taylor looking like a veritable bombshell, as well as an Instagram gallery which lets all loyal #currentelliott followers interact directly with the brand. To see a preview of the sultry Fall '13 lookbook and some of Current/Elliott go-to's, scroll on through the slideshow. The shop is live now — plastic at the ready...