R29 First Look: The Milly Ad Campaign Is 13 Years In The Making

Michelle Smith's line Milly has had a pretty long run in the fashion industry, building a name for itself without one very important, quite common part of the business model: In its 13 years, the line has never released an ad campaign...until now.

Appropriately falling on its golden birthday (you know, 13 in '13?), Milly's first campaign has been released today, and we've got your exclusive first look. While a couple of the snaps debuted on WWD this morning, R29 readers get a peek at the third photograph of model up-and-coming model Loulou Robert sporting the metallic duds. Click ahead to check out all the photos from a brand that didn't need to advertise to make it big, but we're sure glad they started.