Downtown Denim: Diesel Celebrates The Skinzee In Edgy-Soho Style

We always love shopping with R29’s fashion editor, Ms. Willow Lindley. But as of last night’s Downtown Denim event at Diesel's Soho store, we can safely say it only gets better after dark. (Though, if we’re being honest, Cîroc's Rosemary Vodka Lemonade could make anything better.)

On hand to introduce Diesel's next-gen Skinzee jean, we shamelessly plied our guests with booze to ensure their participation in our DIY bar and GIF photo booth. (You’ll thank us once you've seen the photographic results.) But, unsurprisingly, the Refinery29 contingent didn’t need much encouraging to get silly. We ate gummy bears, danced to DJ'd tunes, and played the coolest game of dress-up — possibly ever.

Click through to see what else happened at Diesel’s Skinzee party (and which fabulous people came out to play).