Baggu’s Cool-Girl Founder Shows Us Her Studio

Since the inception of its signature, reusable nylon tote, Baggu has taken clean designs and fused them into a playful line that offers the gamut — think irresistible leather pouches, canvas backpacks, and even colorblocked beanies. Seriously, it’s hard to imagine a time when our grocery runs weren’t accompanied by one of Baggu's colorful sacks, injecting even the most mundane trip down the cereal aisle with just the right jolt of fun.

So, when we heard half of the team decamped to California, we couldn't wait to get a peek at the action. We met up with cool girl Emily Sugihara, founder of the now bi-coastal accessories line, in her Dogpatch studio to get some scoop, some fashionable snaps, and even a bit of skateboarding in! This chick has got style in the...ahem, bag.