Alexa Chung Fronts Longchamp — In Saint-Tropez, Of Course

Though Coco Rocha has one of those inimitable smiles and personalities, there's a new face of Longchamp in town who's about to give the accessories line a bit of It Girl edge. Yes, Alexa Chung has taken over. And, the first new snaps from the spring '14 campaign prove that the she's no amateur when it comes to dream vacations.

Shot along the sun-drenched, cobblestone streets of Saint-Tropez (a.k.a. a little slice of heaven), the pictures feature a trench-wearing Chung toting the newest carryalls from the French brand's collection. The photos are nothing short of jet-setter chic, with the 30-year-old muse acting as the perfect travel companion. After all, with a covetable wardrobe and a crystal-blue convertible, we'd be happy to take a French Riviera getaway with her any day. Click on to see a few more images with Longchamp's new leading lady. (Fashion Telegraph)