Power Couple: Ryan Reynolds Joins Blake At L’Oréal

Apparently, the couple that snags key endorsement deals together, stays together. (Ba-dum-bum.) It was announced today that actor Ryan Reynolds, husband of L'Oréal Paris spokeswoman Blake Lively, is the new face of L'Oréal's Men Expert line. The line features skin-care products designed specifically for men (think face scrubs, moisturizers, etc.), so who better to rep man groomers than the always-impeccable Reynolds? Apparently, the actor agrees, as he said in a statement: "I feel honored and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology."

This isn't the first time that Ryan has offered up his good looks in the name of beauty. A few years ago, the actor was the face of Hugo Boss cologne. (We bet Chris Pine is totally jealous.) We're hoping that Reynolds will set a good example for all of those dudes out there that are cautiously trying out moisturizer. Plus, is anyone else crossing their fingers for a his 'n' hers ad featuring Ryan and Blake and their double dose of gorgeousness? Now that's how you move some beauty products. (E! Online)