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We're not huge fans of the B-word. No matter how you slice it, it's just not a word that serves anyone well. But, we read the Internet just as much as everyone and cannot deny that one Bitch has been on the rise in the last few months (well, years). And, she is Basic.
Basic Bitches: Where did this trend originate? Why did it go so viral? Who started, legitimized, and eventually killed the Basic Bitch? We dug deep into the web for answers and came out with the truth (good, bad, and often pretty ugly). Take a journey with us through the Hype Cycle of the Basic Bitch from early YouTube one-offs to song-lyric references to the inevitable celebrity acknowledgment. Whether you laughed, cringed, or railed against her, the Basic Bitch reflected the universal truth about viral sensations: Once it's basic common knowledge, it's already over.
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