Gwyneth Paltrow Is Madonna, Audrey Hepburn, & More Icons For Max Factor

Gwyneth Paltrow goes Method with makeup to channel four decades of beauty icons in Max Factor's new "100 Years of Glamour" campaign. It's been a century since the man who revolutionized modern makeup introduced his first foundation, and Gwyneth was selected to portray famous faces from the '50s, '60s, '70s, and '80s to mark the occasion. With the help of makeup artist Pat McGrath, Paltrow is transformed into Audrey Hepburn, Brigitte Bardot, Farrah Fawcett, and Madonna.

It's actually a little strange to see Gwyneth transformed into the Material Girl. The two former besties had a famous falling-out over, of all things, fitness. A-listers, we tell you. Maybe this beauty homage is just what they need to finally bury the kettlebell.

Click through to see G.P. channeling some of history's most striking icons.