Jon Snow Knows Something: How To Look Damn Fine In A Fragrance Ad

Jimmy Choo is breaking into the men's beauty game, and it's bringing everyone's favorite member of the Night's Watch along for the ride. Kit Harington has been tapped as the face of Jimmy Choo's first men's fragrance, Jimmy Choo Man. The bottle will hit stores this September.

While the fragrance itself is lovely — who knew honeydew could lend such a sexy facet to a men's cologne? — the advertisements of Harington are good. He's obviously got the moody, brooding gaze of the typical men's-fragrance model down — a look that is quite popular among other leading gents, like Brad Pitt, Clive Owen, and James Franco, who have lent their faces to the noble cause of pushing perfume.

According to Jimmy Choo's creative director Sandra Choi, Kit was a natural fit for the brand's first fragrance. "Kit perfectly embodies the Jimmy Choo man," she says. "He has a natural and alluring masculinity, and an effortless sense of style. His cool attitude and smoldering sensuality belie a true British gentlemen." One look at these ads and we've got to agree with Choi wholeheartedly.

Let's all just be honest with ourselves here: Kit Harington could put his mug on just about anything and we'd likely be interested in it. And, there's no shame in that.

Click through to see the rest of Kit's ads, because it's Wednesday and YOU DESERVE THIS.