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The Most Anticipated Beauty Launch Of The Year Is Finally Here

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We feel like we've been anticipating this day for eons. After tons of hype, teasers galore, and selling out in the U.K. at its launch, Charlotte Tilbury's makeup collection is finally here in the U.S., and we can barely contain our glee.
We know what you're thinking: It's a makeup line. Calm down, you giant beauty nerds. Well, yes, it's makeup, but it's really, really good makeup. Tilbury, who counts Kate Moss, Gisele Bündchen, and Penelope Cruz as loyal clients, has channeled all of the tricks, secrets, and insider info that make her such a rockstar in the beauty world into a collection of color cosmetics and tools that's one of the most covetable, and actually USEFUL, lines we've seen in a long while.
That's not by accident. While Tilbury was definitely committed to dreaming up gorgeous shades, color was not the main focus. Instead, her goal was functionality, and she says she wants everyone who buys the line to "become their own fabulous makeup artist. You're not the expert, the product is the expert and it does the work for you."
With that motto in mind, Tilbury made sure that all the items, from brushes to liquid liners, were total no-brainers — either in their design, or through custom-created education: Each product has a how-to video that teaches you exactly how to use it. She's even created 10 classic, full makeup looks for inspiration. Among them, there's the Rock Chick, inspired by Kate Moss; Golden Goddess, a look Tilbury does frequently for Gisele; and Dolce Vita, a favorite of Penelope Cruz's.
Ahead, we've singled out our 16 favorite picks from the legendary makeup artist's equally legendary line, as well as quotes and tips from Tilbury on how to get the most from each. Read on to get the full scoop. We're going to go ahead and apologize to your wallet in advance: We sense a beauty shopping spree coming on.
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