The most exciting news from Old Navy right now? (Besides its hilarious Amy Schumer commercial, natch.) The brand just rolled out its first-ever, private-label beauty line called Kindred Goods — and we haven't been so psyched to shop at Old Navy since its dollar flip-flop sale.
The launch shouldn’t come as a total surprise. The Gap-owned clothing store does sell beauty products, like Burt’s Bees and E.L.F., but, “There was such a customer demand for a fragrance, that we decided to produce a scent-driven personal care collection,” says Andres Dorronsoro, vice president and general manager of Old Navy.
Now you can snag any of the five available products — hand cream, hair-and-body mist, body scrub, body lotion, and perfume — at 600 Old Navy stores (in the U.S. at least). They come in three different scents (Sea Salt & Fig, Sweet Cream & Honey, and Orange Blossom & Tea) that are apparently perfect for layering under your favorite brightly colored fleeces. And the minimalistic, millennial-pink packaging is right on target.
But if you ask us what we're really excited about, it's the price point: Everything in the line ranges from $6 to $12. See you in the checkout line, Schumer.
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