10 Ways Kim Kardashian Changed The Pop Culture Game Forever

Kim Kardashian West can be pretty divisive. It seems most people either really love or really hate the reality star. We saw this phenomenon come to life recently, after she was tied up and robbed in a Paris hotel room earlier this month. The mother of two received both an outpouring of love from fans — and a slew of nasty comments from critics claiming she deserved what she got. (Some even theorized that it was a publicity stunt, or that Taylor Swift was behind the whole thing.)

Regardless of our culture's feelings toward Kim (and trust us, we know not all of you are fans of hers), one thing is undeniably true. Since the debut of Keeping Up With the Kardashians in 2007, Kim Kardashian has become a major pop culture influencer, business trendsetter, and trailblazer. Just when we start to think perhaps her reign might be slowing down, she sparks another round of headlines or reveals her latest business plan.

So, in honor of Kimmy's 36th birthday, we've rounded up 10 ways she's changed the game — whether, in your opinion, that's for better or worse.