This Brand-New Foundation Is Already Selling Out At Sephora

Makeup-artist-turned-Instagram-influencer-turned-beauty-mogul Huda Kattan knows a thing or two (or 20) about makeup — which is what makes her long-awaited foundation launch all the more exciting. The beauty entrepreneur, who has amassed a following of over 21 million people on Instagram, has reportedly been working on the range for over two years. Clearly all her hard work has paid off, because in the three days since the collection launched, 11 out of the 30 shades have sold out at Sephora. (That includes many of the medium and darker tones — take note, beauty industry.)

We can't say we're all that surprised by the foundation's popularity — especially due to Huda Beauty's past successes at Sephora. A representative from Sephora told The New York Times that Kattan's lip liners were one of the biggest launches they'd seen in years. The foundations have only been out for a few days, but we suspect they'll have a similar impact.

The #FauxFilter Foundation is $40, comes in 30 shades, and delivers a full-coverage, velvet-matte finish that'll cover everything from mountainous zits to redness. But be warned: In our experience, a little goes a long way. So be sure to start with a pea-sized amount and layer as necessary. Then, set your work with some powder to avoid creasing.

If her past launches are any indication, Kattan's new foundations won't last long. If your shade isn't available (or you simply want to try something new), check out a few of our other favorite matte foundations in the slides ahead.