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It's official: Amazon has confirmed that Prime Day 2018 will take place over the course of 36 hours, beginning at 3 p.m. on July 16 and ending at 3 a.m. on July 18. As, Amazon cheekily calls out in its press release, this is "Prime Day (and a half)".
Prime Day is not only longer this year (2017's deals lasted 30 hours), it's also bigger than ever before. The blockbuster sales event will include discounts at the Amazon-owned Whole Foods for the first time (save an extra 10% on sale items), as well as 50% more deals on Amazon devices (expect major savings on Alexa-enabled products) and double the number of standout Spotlight Deals.
Amazon is also turning Prime Day into a release day: Third-party brands will reportedly "unbox" exclusive new products on the site, including toys and Alexa-enabled devices.
While the Prime Day "sneak peek" won't launch on the Amazon app until July 9, there are major deals on membership services and Amazon products you can get now. Ahead, a look at all the savings kicking off today, just in time to join the full slate of Fourth of July sales.
There’s a lot of product out there, some would say too much. No doubt this has left you with an overwhelming set of questions about the latest must-haves. Luckily we’ve got answers. At Refinery29 we are here to help you navigate this epic world of stuff. All of our editorial market is independently selected and curated by the team. But if you buy something we link to on our site Refinery29 may earn commission.
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