Target Just Made Shopping For Clean Beauty A Lot Easier

Back in 2017, Target made a strategic power move by stocking its already-primo shelves with natural, cruelty-free, and vegan beauty products. So, the same place where you shop for basics, like shower curtains and Hanes T-shirts, also stocks trendy clean beauty labels, like The Seaweed Bath Co. and Versed.

Starting today, shopping for those natural products gets even easier, because Target is rolling out a new "Target Clean" icon to label the beauty and personal-care products that are certified clean by the retailer's standards. All the products with the green symbol are free of unwanted ingredients like phthalates, propyl-parabens, butyl-parabens, and sodium laureth sulfate. According to the Target Bullseye bulletin, the initiative is part of the retailer's big picture goal to eliminate certain chemicals from all their beauty products by 2020.

The clean beauty offerings span across skin, hair, and nail care, with brands like Ethique, Petal Fresh, Yuni, Tenoverten, and Grace + Tonic. From a gorgeous seafoam-green nail polish to a 100% compostable shampoo bar, scroll through to find the clean beauty products you should definitely toss into your cart the next time you're at Target.