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How 7 Sustainable Fashion Influencers Shop (& Sometimes, Don’t Shop) Consciously

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The fashion industry isn't always the most conscious — socially, economically, or environmentally. According to the United Nations Environment Program, the industry alone is responsible for an estimated 10% of global greenhouse gas emissions and uses enough water annually to fit the needs of five million people. But despite all of its faults, many of us still find ourselves attracted to fashion more than any other industry. Fortunately, a select few members of fashion's inner circle are using their platforms to change the way the industry works — specifically on the sustainable front.
The seven influencers ahead might draw us in with their unique ability to put together outfits and pose for the camera, but it's their interest in eliciting change that really keeps us coming back for more. From Reese Blutstein of @doublexposure, who's constantly putting pressure on brands to use less paper and cardboard in their packaging, to Natasha Halesworth, whose brand, The Consistency Project, makes shopping for recycled clothing easier than ever — it's clear that those highlighted in the list ahead are dedicated to making the fashion industry a more conscious, eco-friendly space.
In anticipation for Earth Day, seven fashion influencers share advice on how we can all reduce our carbon footprint, starting with our closets.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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