The Best Prime Day Fashion Deals (Happening In Real Time)

The staggering volume of too-numerous-to-count deals that occur on Prime Day have been described to in many ways. Amazon optimistically refers to them as a parade. How fun! We’ve also heard them called an “extravaganza,” “a digital juggernaut of deals and discounts,” and a “shopping bonanza.” (Full disclosure: That last one was me, in another post.) Anyway: Get the picture? There are supposedly over one million deals floating through the Amazonosphere since the Prime Day clock starting ticking at 3 a.m. EST this morning, and if you’re feeling a little overwhelmed, you’re not alone. Our most pressing question on this sale-iest of sale days: How can we ride the wave of deals to find the best prices on fashion?

We already know that Amazon is an untapped resource for stylish finds, be they compliment-grabbing swimsuits, Instagram-worthy handbags, or this really good puffy headband seen on R29 fashion editor Eliza Huber, so we’re actively tracking down the best of what’s on sale in the “wearables” department — and no, we’re not talking tech gadgets (although if you’re interested in that kind of thing there’s plenty to shop). And don’t think Amazon is only home to left-field finds — we found major savings on big-name labels like Calvin Klein, Ray-Ban, and Levi's. So bookmark this post to get on the best fashion deals that are happening today and tomorrow — and remember that there are a paltry 50 million U.S. residents hitting up Amazon today, so if you see something you like, grab it.