FYI: Reformation’s Sale Is Now Up To 70% Off

Just like lenticular clouds or a total solar eclipse, Reformation sales are a rare but beautiful phenomenon — if you're lucky enough to catch one. The eco-fabulous retailer is known for having a covetable and sustainable selection of trendy frocks, tops, even shoes... none of which you'll find easily at a discount. But that all changes today.

The brand, which launched its sale just over a week ago, just upped the markdown ante with up to 70% off a wide selection of dresses, denim, swimwear and more. So yes, that means the little number you've been eyeing all year might've just been discounted, so go ahead and scoop it up whether or not you've got an occasion for it. Our advice from previous sales is to get to this one ASAP — the goods do go quickly so snap up your size fast. Between its gorgeous prints and slinky silhouettes, Reformation has mastered everything from wedding guest attire to casual wear, and now is the time to find your favorites for less. In a single shop, you could elevate your sartorial game with enough midi dresses, sweetheart necklines, and animal-print pieces to last you an entire year of activities and events. Ahead, we've rounded up the top picks and best sellers that we'll be adding to our carts in celebration of this uncommon retail occasion.