Get Yer Bikinis While They’re Hot: Zimmermann Launches E-Commerce

We've been big fans of the Aussie brand Zimmermann since they put their down-under, beachy twist to the bikini basic. And, Miami being the land of the bikini, we track their hot, steamy lookbooks, excited to see how the label on the other side of the world will reinterpret modern, bright, and bold swimwear. So now that Zimmermann is launching its very own e-commerce site, we don't have to wait for third-party retailers to serve up their high-end neon bikinis and lacy playsuits. Sorry Oz, the Magic City is going head to head with you in a "Who Wore It Best,"...and we think we're gonna win.