S.F.’s Coolest Bartenders Model In TOKYObay’s New Campaign!

Yes, we have mounds of evidence to prove we do like love to imbibe a bit. Sometimes our alcohol appetites call for a crisp, refreshing concoction, while other times, we’re all about the spooky sips. And when we order a drink, we are pretty focused on the task at hand (um, getting our drink on) — but we rarely ignore the behind-the-bar eye candy. And who are we kidding, we’d be fibbing if we said we never had a cocktail crush.

Well, S.F.-based watch brand TOKYObay can relate, and it has tapped a few of S.F.’s coolest (and cutest!) bartenders to lend a hand in modeling its sleek, minimalist winter ’12 watches. The drink-making cuties of Prizefighter, Churchill, 15 Romolo, Bloodhound, and more show us how they style their accessories while doing what they do best — crafting some crave-worthy cocktails.

The cool new watches aren't just for men though! Gals can shop the collection, as well. Ready to see the dudes doing their thing, accompanied by their drink of choice and some sweet arm parties? Have at it!