The 27 Best Alternative Sales To Shop Instead Of Prime Day (& Beyond)

Prime Big Deal Days — the two-day Amazon shopping extravaganza — has touched down this October 8 and 9. But if you’re not the biggest Bezos fan, you can still shop plenty of Prime-rivaling deals happening at the same time. 

Many companies have created sales to catch that Prime Day-esque momentum... with the extra advantage of not being limited to a 48-hour sales window! So, if you’re trying to avoid Amazon entirely or are simply looking for a specific brand’s product on discount (that somehow isn't marked down on the commerce giant's site), you'll be able to scratch that itch with any one of the ongoing Amazon Prime Big Deal Days alternative sales we've compiled.

Ahead, peruse the heavy hitters most worth your precious time and money, including savings from reader-favorite brands such as Calpak, Kate Spade, and PinkCherry, plus alternative big-box retailers like Wayfair and Walmart. We’ve sourced all the need-to-know details — like deal percentages, promo codes, and sale timings — so you won’t miss that massive markdown you’ve been waiting for, whether you want to refresh your wardrobe with a new pair of knee-high boots or your space with top-rated bedding. You can even get ahead of your holiday shopping, and score gifts like beauty sets and serving sets.