Anastasia Beverly Hills Subculture Palette Best Seller

Skip navigation!

Begin Slideshow

You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.

Last week, days before the launch of Anastasia Beverly Hills' newest eyeshadow palette, Subculture, a Twitterstorm ensued in anticipation of the brand's latest offering. When it finally hit stores, it did what buzzy new beauty products do best: It sold out.

The Subculture Palette, according to ABH founder Claudia Soare, is the evening equivalent to the daytime-appropriate Modern Renaissance Palette — and it threw fans into a buying frenzy. The palette boasts a lineup of fourteen shades in a variety of tones and finishes (warm, cool, matte, duo-chrome, metallic, you name it). Each shade is also ridiculously pigmented — so pigmented that we suggest going in with a very light hand.

For those of you who missed the short buying window, check out five alternatives in the slides ahead.

More from Makeup

Dedicated Feature

I’m Showing Up For My Community, Thanks To The Power Of Makeup

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Shawna Hudson

Dedicated Feature

Why Makeup Is A Powerful Tool For Shifting Your Aura, According T...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Andrea Cheng

31 Party Makeup Looks For Every Winter Soirée

Dedicated Feature

A Dental Student By Day, A Beauty Girly By Night: This Is How Mak...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Fawnia Soo Hoo

15 e.l.f. Products That Aren’t Viral Yet (But Totally Shoul...

Celebrity Beauty

Zoey Deutch Is My Party Makeup Inspiration — & Her MUA Told Me Ho...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Even if you haven’t heard

Joey King Has Always Been An e.l.f. Girl — & Now It’s Official

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I may not have much (read:

by Karina Hoshikawa

Burgundy Makeup For Fall? It’s Easier To Pull Off Than You Think

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When it comes to fall beaut

by Karina Hoshikawa

7 Brides Share Their Biggest Wedding Day Hair & Makeup Regrets

The Best Spooky Season Beauty Launches To Try

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. As much as we love curating

by Karina Hoshikawa

Meet The New Concealer That Has Replaced Our Foundation

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. On days when we want to wea

This “Blurring” Foundation Is The First One That Actually Does Wh...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. For many makeup-wearers, fo

by Karina Hoshikawa