H&M’s Holiday Collection Is Here — & It’s Full Of Brilliant Gift Ideas

The way we see it, successful gift-giving is defined by two factors: 1) Picking out something your recipient would never get themselves, and 2) Selecting an item that’s not so outside their aesthetic that they’d keep it around as an objet d’art but never actually use it. 

It may not be the easiest dichotomy to navigate, but with H&M’s superlative holiday collection — the sequins! the Fair Isle knits! the flouncy dresses! — and a little extra thought, it won't be hard to earn the title of Most Observant Friend. Ahead, we’ve picked out the very best pieces to fit four distinct styles, from English-countryside-meets-ugly-sweater-party to a high-drama aesthetic inspired by the City Of Light. Matching these vibes up to each member of your crew is up to you, but we’ve taken care of the rest.