You Have Until Midnight To Save Up To 25% On Some Of Britain’s Biggest Beauty Brands

The world of skincare and beauty is, well, just that — a whole wide world of brands, products, ingredients, and rituals that span countries and continents. While here at Refinery29 our beauty gurus have their manicured fingers firmly on the pulse of the latest trends and cult obsessions, there's always something new to learn from our friends overseas. So with today marking the start of the R29 UK team's first-ever flash beauty deal event, we're taking this opportunity to learn about (and, of course, bag) some of the most-loved beauty buys from across the pond.

This blink-of-an-eye promotion means you've got just 24 hours to score up to 25% off a selection of popular brands and retailers— but with a fabulously British twist. When we say Ulta or Sephora, for example, a Brit might say Feelunique or Beauty Bay. And the love we stateside shoppers harness for covetable classics like Bliss Body Butter equates to that of an in-the-know English woman with a pension for Elemis' popular Pro-Collagen Marine Cream. Discover these places and products for yourself as part of this October 23rd flash sale using the code R29 or R29FLASH at checkout* and shop the top-selling stuff the team in our London HQ can't get enough of.

Not only have we outlined the UK sales you can score from your very own couch (no crossing of the Atlantic required!), we've also looked into what the hype's all about with these brands and shared the exclusive R29 codes you'll need at checkout (and an additional Friends & Family sale from the Brit-approved Lookfantastic to boot). So keep calm and shop on so you can lather/exfoliate/hydrate your way to your best self.