Sneak A Peek At Conifer’s New Line Ahead Of Tonight’s Launch Party!

Remember when we told you about Conifer’s exciting in-house line launching this week? Well, get excited, because today’s the day the must-peep collection hits the Cow Hollow store (stop in and say hi!).

You'll recall our brief breakdown of some of the items that comprise the spring ’12 collection (classic chambray cover-ups, anyone?). But we’re delving a bit deeper and actually showing you some of the sleek styles.

The flirty, oh-so-spring lookbook images after the jump are a pretty mashup of wearable threads inspired by outdoorsy pastimes and punchy purses by local Sarah Tejada (who will also be at tonight's shindig).

“The spring collection is about new beginnings, nature, and color," explains Conifer's Amy Mautz, a Mill Valley resident and designer in her own right. "The budding trees, the bright-green blades of grass, the redwoods, and mountains that surround me all play a part in feeling inspired.”

See how those inspirations play out sartorially right here — and at the soiree this evening.