Meet “Flomo,” Fall’s New Floral-Camo Hybrid Print

Every once in awhile, a new little gem pops into our fashion lexicon. Today, it’s the word "flomo" — a portmanteau of floral and camo.

Let’s break this down for you: Flomo patterns are tight, tiny floral prints layered over a blurred-camouflage look (basically, what you'd wear if you were trying to blend into a field of wildflowers). Spotted at rag & bone, Erdem, and Yigal Azrouël, floral camouflage is the modern twist to traditional fall prints.

To achieve full flomo, forget the soft-’n’-sweet, ethereal florals of summer, and instead, capture the rich, dark brooding tones of autumn accented by a bold, vibrant pop of color. If you are daring enough to flash some flomo this fall, let’s make one thing clear: Camouflage helps you blend in. Flomo, on the other hand, is for making a statement.