Free People’s Styling Game Might Be Cyber Fashion’s Best Kept Secret
Last Updated April 30, 2020, 11:16 PM
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In today's edition of random things we've observed after spending way too many hours "shopping" on the internet for work: the Free People site is a treasure trove of styling tricks. Seriously — the gems we've happened on are often the talk of our team Slack channel. From a perfectly executed sock-and-sandal combo to inventive suggestions for how to rock a jumpsuit (have we been doing it wrong this whole time?), the brand's online imagery doubles as a bounty of fashion-forward outfit ideas begging to be tested.
While many of us have retreated into the comforting crevices of our couches during this period of uncertainty, the concept of productivity about as foreign to us as a Friday night out, Free People has lost no time pulling out all the styling stops. They are doing the most with their already covetable selection of bohemian-chic apparel, and honestly, we just wanted to doff our proverbial hat to the FP photo studio team. Because after rotating through the same sweats and leggings in the past month, we were almost beginning to lose touch with our sartorial savoir-faire. But we see you, Free People, and we appreciate your continued effort to keep your digital window shoppers inspired, engaged, and raring to get dressed up again.
So after an enormous amount of time perusing the company's website, we've put together an analysis of sorts to shine a light on its low-key, yet hyper-detailed styling game.
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