‘Chella Bound? Hit Up H&M’s Hub For A Peek At Its Latest Line — & More!
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The clock is ticking as Coachella creeps up closer by the second. We can almost taste the much-anticipated getaway, at this point. From band-inspired getups to a top-notch playlist, we're all over this thing. Hell, we even picked out a swimsuit for you — so we can safely say we’ve done our part when it comes to helping you prep for your Indio excursion. What happens once you arrive is up to you, though.
But, don’t fret, H&M will be hitting the festival grounds and lending a stylish hand (so you’re not flying solo). Not only will the retailer provide much-needed, sweaty-weather services (like sunblock, sanitizer, shampoo, and more) in a super-cool NYC loft-like tent, but they'll also give you then chance to snag fresh gear while you’re there.
The H&M crew will showcase their newest Fashion Against AIDS line — with 25% of proceeds benefiting AIDS awareness organizations. The line doesn’t launch in stores until April 26, but you can view it in all its glory at the mega-music fest this weekend and next. It’s chock-full of vivid prints, and hues that will wear well into the summer. So, if the dreamy desert is your next stop, be sure to peep the ‘fits in person. Otherwise, click through to see what items we’re currently coveting.
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