Inside The New Soho Pop-Up Shop That Has EVERYONE Talking

When we first talked to Johan Lindeberg about his new fashion adventure, this editor was rocking rolled-up khakis and a polo shirt. Probably not the best first impression for the founder of J. Lindeberg, whose bushy beard, biker jacket, and ripped-jeans look doesn't come close to anything resembling preppy. "I hate chinos," Lindeberg told us (blush), and indeed, you won't see them in his brand-new line, BLK DNM, his first foray into clothing since he parted ways with his eponymous company. The collection consists of a full range for men and women, with everything from denim to dresses, tailored blazers, and of course, need-it-now leather. And, for us Gothamists, it's all at POP 1 , a temporary retail space that opened yesterday in Soho. We got the exclusive on the store tour—and believe us, the construction was so down to the wire, we were almost convinced the employees munched some uppers to get it all done for the opening party. A raw concept that somehow works seamlessly with the streamlined apparel, the boutique boasts baroque elements, projection screens, and the insanely cool BLK DNM Gazette, a poster-sized magazine that papers the store with works from Nate Lowman, Scott Campbell, and Terence Koh. We suggest you get down there to scoop up the collector's item before, say, the Olsens do. Just please, please don't wear chinos.