Talking Tattoos With Kendall Jenner’s Favorite New York Artist

New York-based tattoo artist JonBoy wants to be "the Dr. Woo of the East Coast." And he's well on his way — his simple, delicate work has earned a following with the young celebrity set (he counts Hailey Baldwin and Kendall Jenner — to whom he gave her first tattoo — among his clients).

Having relocated from Chicago to New York City five years ago, JonBoy has posted up at West 4 Tattoo, providing his (mostly female) patrons with gorgeous, minimalist ink meant to enhance their natural beauty. The results are unique and inadvertently feminine, making him one of the most newly sought-after artists in the game. But is being a tattooer to the stars all it's cracked up to be? Ahead, JonBoy opens up about his surprising career trajectory, his unique technique, and the story behind Kendall's one-of-a-kind ink.