First Look: Levi’s Made And Crafted Shop In Shop

The Levi's flagship in San Francisco is saying hello to 2012 with a makeover of sorts, thanks to the addition of the first-ever fully actualized Made and Crafted concept space.

Envisioned by Ben Phillips, the Global Brand Presentation Manager for Levi's XX, the new permanent shop-in-shop on the first floor of the company's Union Square store is a place that showcases the higher-end line, along with select third-party goods that share a similar design sensibility.

Filled with Levi's top-tier garments, such as short-run, hand-finished Italian leather jackets, cashmere-cotton blend knits, indigo-dyed button-downs with buffalo horn buttons, U.S.-made denim, beautiful leather totes, and more, this shop is the first of its kind "in the world," says Phillips, who gave us a first look around the space.

"On one side of the first floor, you have a section devoted to the evolution of the 501, starting in the 1800s," he says. "And on this side, it's all about the next chapter for Levi's."

The impressive space, filled with hand-crafted everything, courtesy of Phillips and local furniture-maker Sebastian Parker (he did the interiors at Bar Agricole), features custom furniture and lighting, rugs made out of hand-knotted strips of vintage Levi's scraps, plus cool curated goods and gifting items like Japanese stationery, high-quality graphite pencils and erasers, memo pads, locally crafted In Foire perfumes, wallets, scarves, and other accessories by Black Sheep & Prodigal Sons. Take a virtual tour of it all after the jump.