We’re Completely Crazy For Lotfi’s Color-Soaked Lookbook!

Every so often a collection comes along that is so brilliant it takes the wind right out of us for a hot minute. But, to have that moment happen right here in S.F. versus say … at NYFW, is a rarity. Local label Lotfi has stunned us yet again, this time offering a serene selection of spring '13 duds that embody the very essence of Northern California living. The lookbook really hits the nail on the head with pics that are not only beautiful to gaze at, but every piece seems wearable and easily integrated into any S.F. gal’s closet.

“I was inspired by one of my favorite things about living in San Francisco, being near the Pacific Ocean,” says designer Shara Lotfi. “The ocean is such an endlessly inspiring place, and a recent trip down to Monterey just reinforced that for me. The coastline is so beautiful there.” What’s more, the textile designs happen to be a collaboration with her husband and illustrator, Chris Koehler. Major aww factor! Peep the images (with floral arrangements inspired and created by artist Jaime Rugh) after the jump, and get ready to have your socks knocked off.