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Back on the cusp of Y2K, something life-changing happened — luckily, it wasn't the zombie apocalypse or worldwide computer freak-out everyone had anticipated. While we all reflected on the anticlimactic turn of the century, premium denim gained popularity and gave us something new to obsess over. What used to be a $50 back-to-school purchase turned into a love-you-forever kind of investment in the early 2000s. Suddenly, wash, fit, and logo were serious things to consider, and Mavi was one such denim brand that checked off all the above.
A lot has happened since we first begged our parents for those dark-wash beauties to wear with all our graphic tees and "going-out" tops. Most notably, our wardrobe has gone through some serious phases — from hipster to athleisure — that have led us to a cycle of breaking up and making up with our skinnies. But with Mavi's latest Popstar collection — an innovative new performance denim with next-level softness, stretch, and recovery — fashion girls have reason to rejoice and reconnect with the OG cool-girl symbol. We teamed up with the brand to create its fall lookbook, embracing a little nostalgic, late-'90s insouciance mixed with subtle '70s nods. Check out the updated body-contouring silhouettes ahead, and get ready to beg for want those jeans all over again.
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