Best New Sephora Beauty & Makeup October 2019

Skip navigation!

Begin Slideshow

There are two types of people in this world: Those who live for the Halloween season — and everybody else. But even if the spooky festivities aren't your vibe, you still have a lot to look forward to this month. Most importantly, fall products. The biggest beauty retailers are rolling out new masks, lip colors, and hair offerings left and right — especially Sephora.

From fall eyeshadow palettes to winter-proof body serums, there's something for everyone, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Beauty

10 OPI Nail Polish Colors You’ll See Everywhere In 2025

The Very Best Beauty Products Of 2024

Countless new beauty products land on our desks throughout the year but only a handful truly stand out. When a certain innovation impresses us so much that

8 New Skincare Trends That’ll Be Everywhere In 2025

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. The skincare industry never

Black Hair Resolutions To Make For New Year, According To Experts

Many of us have already set our New Year’s resolutions (others will ignore them altogether), whether it be working towards getting that promotion at

by Lateefah Jean-Bap...

12 Cute Nail Art Ideas For All Kinds Of New Year’s Eve Plans

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. We might still be in the mi

by Mica Ricketts

How Black Women Challenged Conservative Beauty Trends In 2024

When I first came across Nara Smith’s tongue-in-cheek TikTok videos, whispering about making Coco Pops from scratch for her children while clad in Loubou

by Susan Akyeampong

Dedicated Feature

I’m Showing Up For My Community, Thanks To The Power Of Makeup

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Shawna Hudson

Sephora’s CEO On The State of Beauty In 2025

When I think of my most formative beauty memories, a few things come to mind: Stealing swipes of lipstick from my mom’s bathroom, donating my hair as a t

by Karina Hoshikawa

I Asked Perfume Experts To Help Me Find My “Signature Scent...

My dressing table is a graveyard for perfumes that I’ve spritzed, fallen in love with and, for some reason or other, suddenly become turned off by. I can

by Jacqueline Kilikita

Valentino’s New Fragrance Collection Is Inspired By Haute C...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Perfume and luxury go hand

by Karina Hoshikawa

R29 Editors Share The One Product That Changed Their Skin For The...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. The nonstop beauty cycle ha

by Karina Hoshikawa

Dedicated Feature

Why Makeup Is A Powerful Tool For Shifting Your Aura, According T...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Andrea Cheng