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For its latest Pop-In, Nordstrom is zooming in on that moment right as the sun sets, when you're caught exactly between night and day, and reaching peak excitement for the after-dark adventures ahead. Inspired by what it calls "Magic Hour," the retailer has curated a selection of going-out essentials for a FOMO-inspiring kind of night.
This feeling of possibility translates to: too-cool streetwear from Wood Wood, hangover-masking sunglasses from Toms, unapologetic jewelry from I Still Love You NYC, mirrored visors from SAINTCHiC, Dylan's Candy Bar treats, and much more. It comes as no surprise that Magic Hour lands in Nordstrom right as festival season gears up. This shop-in-shop offers must-haves suitable for your spring plans even if you're not headed to the Coachella Valley: Floral bucket hats, paint-splattered slip-ons, and a mini Sriracha bottle on a key-chain, for instance.
We talked to Olivia Kim, director of creative projects at Nordstrom, about the inspiration behind Magic Hour, how she hopes people will react to the store-within-a-store, and her own concert essentials. Read on for an exclusive look at Magic Hour before it lands online and at select locations on March 20.
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