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NYC Through Our Creative Director’s Eyes

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We live for the weekend. So, this summer, we're sharing the epic destinations that are filling up our 48 hours of uninterrupted freedom in this new series, The Adventurists. Get inspired, and then show us your own #Epic48 weekend snaps on Instagram.
New York's all about that hustle and grind — even on the weekends. With all the new art installations, fusion restos, and outdoor concerts we're trying to catch, not having a jam-packed social calendar is unheard of. Good thing we wouldn't have it any other way because once Saturday rolls around, we want to max out those two glorious, out-of-office days by seeing, smelling, and doing everything. And, for our executive creative director Piera Gelardi, that means making breakfast burritos in Brooklyn, checking out art galleries in Manhattan, and riding ATVs in Queens. What, you don't go off-roading on the reg?
Piera's all about spontaneity, so her approach to the weekend is making just a few plans and playing the rest by ear — which works out for us because her Instagram feed acts like a snapshot of must-do, must-see, and must-eat events in the Big Apple. That's why we partnered with Secret's Destinations and Scent Expressions Collections to take you one step further into one of Piera's epic 48-hour tri-borough whirlwinds. Click ahead for all the action, snap-by-snap, and get ready to be inspired to put your weekend to work.
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