Change Is Good: Custom Plus Transforms Into Rebdolls

Those who don't believe in evolution clearly have not been paying attention to the fashion industry. What was once an exclusionary, Mean Girls-esque club that prized thinness over all else has grown into a much more accepting environment. We've seen greater body diversity on the runways and in editorials, expansions of size ranges in established brands, and a more inclusive vibe overall. There will always be folks trolling the interwebs and insisting on size segregation, but for every Negative Nancy out there, there's a Grisel.

Grisel (also know as Griselangel) is the brains and talent behind the clothing site Rebdolls (formally known as Custom Plus). Originally introduced to the fashion world as a plus model, Grisel leveraged her industry knowledge and design skills to create her own line of dresses, which then evolved into a shoppable website with a variety of affordable clothes, all available in an inclusive size range — small through 4X.

Impressed by her successful transformation from model to designer — and her unapologetic desire to offer fashion-forward options to a spectrum of sizes — we sat down with Grisel to find out more about what inspires her, what a “Rebdoll” is, and exactly how she's filling an obvious void in the market.