These Just-Launched Target Beauty Brands Are Killing It With Their Shade Ranges

Most of the time, we dash in and out of stores with a very particular purchase in mind. But let's be real, when we shop at Target, that never seems to be the case. It's the one store that just gets us — and its beauty section is no exception. TBH, we could spend hours perusing the aisles full of face masks for every skin type, natural skin-care must-haves (hello, orange-blossom face mists), and to-die-for makeup palettes that are (almost) too pretty to use.

So when we got word of the retailer's fresh new beauty brands launching this season, we couldn't wait to check them out. Click through to discover our faves from each collection — from a set of false lashes you'll want to wear every. single. day. to a red statement lipstick that's just so, so good.