TikTok

In psychology, Main Character Syndrome is described as being… well, it actually doesn’t exist as a diagnosable mental illness, at least not in the Amer

On TikTok, trends come and go in the blink of an eye — from dry-scooping to “nature’s cereal,” much of the fun of the app comes from us

Nowhere else is home to quite so many clever hair hacks as TikTok. From DIY curtain bangs and achieving heatless curls overnight to the one-minute messy-bu

Briatney Portillo, 20, said she had a heart attack after trying a TikTok trend called “dry scooping,” which is reminiscent of the 2013 cinnamon challen

Every corner of the internet has its own drama. And while the beekeepers of TikTok (yes, it’s a thing) aren’t exactly facing the kind of contro

TikTok star Sienna Mae Gomez has responded to allegations from her ex and Netflix Hype House reality series co-star Jack Wright that she sexually assaulted

Among TikTok’s smartest beauty trends such as skin icing (for a glowing complexion) and ditching eye cream (trust us on this one) are a handful of sl

Many TikTok features are built for short-term virality, but the popular text-to-speech effect has been going strong since its rollout in December. But now,

There is, once again, a trendy term going viral. A term that is dividing generations and genders. A term that groups a number of food, fashion, decor, and

Fiddler on the Roof, a record-breaking Broadway musical and subsequent movie adaptation, is a Jewish cultural touchstone — and also at the center of a ne

The L-Suite examines the diverse ways in which Latinx professionals have built their careers, how they’ve navigated notoriously disruptive roadblocks, an

TikTok has quickly become one of the go-to platforms for burgeoning makeup and skin-care trends. If a random blue mascara, lip pencil, or sunscreen is sold

TikTok star Addison Rae Easterling’s debut single “Obsessed” was supposed to be a huge surprise. After all, Rae’s whopping 78.5 million followers o

In February, a small Latina-owned business that specializes in scented lip glosses and scrubs went viral on TikTok for an audio clip that began, “I l

We always knew that one day, in the distant future perhaps, TVs would eventually be passé. However, leave it to TikTok to speed up the process to the pres

When TikTok speaks, Celine listens. Well, at least, when Gen Z is speaking about skinny jeans being out. On Wednesday, Celine (virtually) presented its Win

I can’t tell you if this is scientifically accurate, but: I’m pretty sure I’m genetically predisposed to be extra-sensitive to onion-cutting. I can b