And The Location Of Proenza Schouler’s First Store Is……Not Where We Thought

The most dynamic duo in Fashion, Jack McCollough and Lazaro Hernandez, are getting into the daring trade of Upper East Side boutique-ery. Yes ladies, a Proenza Schouler flagship is coming full force to Madison Avenue later this year. Post-rejoice, our preliminary question about their first store: can the stiffest part of town handle all that Bhutan chic happening from their spring runway? And secondly, can their CFDA-nom coax Chanel tweed bolero enthusiasts into Bruce Lee-esque bombers? Whatever the audience, the designers say that, unlike most fashion houses, they won't be "watering down" their collection for retail. Hollaback, PS, hollaback. (LATimes)