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Once upon a time, the only way to shop for foundation was by waiting in line at a department store or getting grubby with testers in Boots, and booking a salon appointment meant risking an embarrassing eavesdrop moment from the guy who sits next to you at work – Hollywood wax, anyone?
But now you can colour-match yourself in minutes, sort your skin out in seconds and stock up on makeup, hair and body care essentials in the coffees shop queue, thanks to a new breed of seriously clever beauty apps.
Here are the downloads every beauty obsessive needs to know about.
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