I Tried Amazon’s Most Viral Beauty Goods — & Here Are The Real Gems

ICYMI: Amazon is a virtual treasure trove of beauty products. It's got everything from top high street-brand stock to power players in the luxury space and, most enticingly, a slew of under-the-radar affordable hits that are hiding in plain sight. These cult-favourite products span from the wider-known Revlon heated hairbrushes to the more unassuming scalp massagers and miracle acne patches. I spent the past two months hunting down the most viral of these finds in order to deliver them to my apartment and try each of them IRL.

Ahead, you'll find a play-by-play detailing of my experience with Amazon's most popular beauty products — including some real-life photos (taken by me!), my final verdict on which gems I plan to cart again, and some real-talk on any duds that didn't meet the hype (IMHO). Ready to join me on a journey through the wildest of internet-famous makeup to skincare and hair? Let's go!