Biggest Weekend Time-Waster EVER: Amazon User Images

When we first came across the phenomenon of consumer images for this horse head mask on Amazon, we assumed it was the work of this hilarious Twitter handle. But a little investigation revealed that this is actually further proof that Amazon is currently the coolest social media site out there, despite its best efforts to be an e-commerce destination.

Hundreds of happy customers, having purchased this unique and stylish horse mask, uploaded a variety of candid and posed images. And, yes, they are amazing.

The captions pretty much write themselves, but if you've got ideas, post them in the comments. Consider this official permission to go wild and spend all day brainstorming...'cause we sure will!