According to billboardbiz, the venture is
"a partnership between Lolla founder Perry Farrell, festival co-owner William Morris Endeavor Entertainment, Austin-based promoter/producer C3 Presents, and Latin American promoter Fenix Entertainment Group."
We don't want to brag, but this will be the Chicago music festival's third addition, following in the footsteps of of Santiago, Chile, and São Paulo, Brazil. What can we say? People love Lolla.
AdvertisementADVERTISEMENT