Everything You Need To Snap Up From Our Fave New Store

By now, you've probably read one of the many posts describing our elation over the recent arrival of & Other Stories in the U.S. The H&M offshoot features effortlessly cool, stylish wares that we can happily see ourselves wearing day in and day out. But, the Swedish retailer's equally amazing beauty offerings often get overlooked amid all the fashion hullabaloo.

Bearing the same great quality and wallet-pleasing price tags that have made the ready-to-wear products so popular, the bath-and-body lineup is full of unique scents and formulas that are luxurious and efficacious.

And, that's not even the most exciting part: Just wait until the makeup line launches. The shade options and color payoff are both mind-boggling and disorienting (in the best possible way). We're counting down the days until we can get our paws on the brand's gel liners. 



In the meantime, here's everything you need to see, sniff, and snap up from this crazy-cool European import. And, if you're in NYC, we highly suggest a stop by the SoHo store to check them out in person — you'll find an amazing array of nail lacquers and the brand's in-house perfumes, neither of which are available online. Trust: They're so worth the trip.