The Red Velvet Hair Trend Is Rising & You'll Want A Bite

Digging a fork into a thick slice of red velvet cake — with cream cheese icing, thank you very much — is peak dessert joy. The sweet maroon treat is our go-to for birthday parties, holiday potlucks, and binge-watching Netflix (no, we don't need a special occasion to dig in). But red velvet cake is also inspiring a new hair color trend that's baking in the chairs of colorists. We're calling it red velvet hair.

This modern take on auburn is rich and full of flavor — just like the cake. According to Colleen Flaherty, master colorist & educator at Spoke and Weal salon in New York City, red velvet cake is universal, but the hair color recipe isn't one size fits all. The color and process will look different depending on your hair color and hair type. So, before you take the plunge, find out everything you need to know to make going red velvet a piece of cake.