A Chic New Skin-Care Brand Just Launched At Target — & Everything's Under $20

Walking through the personal-care aisles of Target proves there's no shortage of skin-care options. The only downside of having so many choices at your fingertips? It's hard to know what will actually work when you're looking for something as seemingly simple as a face mask to leave your skin glowy before Memorial Day weekend.

The next time you start to feel overwhelmed by all the clunky boxes of pore strips and bright-pink bottles labeled "exfoliating" staring back at you, just keep your eyes peeled for the cute new label you've never seen before: Versed. The soon-to-be-buzzy brand, which just hit Target today, is all about providing an effective, clean, streamlined skin-care routine — from simple face wash and serum to one damn good exfoliating peel — without having to hunt for it.

Better still, everything in the 19-piece collection falls under $20, and because it's the little-sister brand to Target's Who What Wear fashion label (with a clear cool-girl focus), the tiny tinctures and tubes of moisturizer are naturally beyond chic.

Versed launched with 19 products in total — all of which you can find in stores and online at Target right now — but we've rounded up 6 standouts from the collection you should definitely snag ASAP, before everyone else catches onto your shopping strategy.