This Beloved Canadian Skin-Care Brand Just Launched At Ulta — & It's All Under $25

Shopping for a new skin-care product can be tricky. Let's say your current moisturizer is fine — good, not game-changing — but you just pumped out the last drop this morning, and don't feel like spending upwards of $50 to replace it. In this all-too-familiar scenario, we recommend heading to Ulta Beauty and putting in a search for Indeed Labs, which officially launches at the beauty superstore today.

In case you haven't heard of it, Indeed Labs is a Canada-based line with a focus on bringing effective, easy-to-understand products to the average person who wants clear skin, doesn't really know exactly what they're looking for, and definitely doesn't want to spend their entire paycheck on a daily moisturizer or her first foray into retinol. Since launching in 2011, the brand has been sold mainly direct-to-consumer stateside — but it's now available at Ulta, and all 19 products, all under $25, are quickly accumulating perfect 5-star reviews.

Check out the full range of Indeed Labs skin care at Ulta right now, or simply get to know the 7 best-sellers in the guide ahead.