Best Pink Hair Dye Everyone Is Buying During Quarantine

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Photo: Edward Berthelot/Getty Images.

If you've been following the evolution of shopping trends during the COVID-19 pandemic, you know that we've transcended the initial stages of panic-buying hand sanitizer and toilet paper and are currently at the apex of the hair-dye phase of quarantine. With salons shut down, stir-crazy Americans are turning their bathroom sinks into makeshift bleach bowls, with the current social-distancing measures inspiring an unexpected wave of bright-pink dye jobs.

Celebrities like Dua Lipa and Elle Fanning have taken their hair Rainbow Brite during self-isolation, and apparently the average Target shopper is stockpiling pink dye, too: Celebrity hairstylist Kristin Ess, who has a full product line at Target, just reported that her $12 Rose-Gold Temporary Tint has become one of the brand's best-selling items during this period of quarantine.

If you're looking for a DIY project that involves taking your dirty blonde rose gold or your brunette a shimmery pink for a few weeks, we have the best alternative temporary-tint sprays to snag now while they're still in stock.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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