44 Magical Beauty Buys That Will Sell Out

There's something about the impending end of summer (it's happening, people, and sooner than most of us would like) that makes us itch for a total beauty overhaul. Bronzers, beachy waves, and aqua liners are lovely, but after three straight months of them, we're starting to get a bit of that summertime sadness with our beauty routine.

To help break us out of our primping malaise, we went to the founders and brilliant minds behind seven of our favorite online beauty retailers — DooBop, b-glowing, Beautyhabit, Gloss48, Spirit Beauty Lounge, CAP Beauty, and newbie Reed Clarke — to find out what skin, hair, and makeup products have them all kinds of excited. Who better than these in-the-know pros, who spend their days snooping for the best under-the-radar beauty finds, to give us the good word on the products we need to add to our personal stashes?

Ahead, 44 must-try buys that the web's top beauty curators all adore. Whether you seek unheard-of indie stars or reliable standbys that really work, you're going to want to see what's in store.